As the world is still in awe of Steve Jobs innovation, a B - school here is exploring the managerial skills that made him the best CEO of the decade.
Bangalore's Institute of Finance and International Management (IFIM) has introduced Steve Jobs as part of their curriculum. The life and works of Jobs will be studied in detail by the management students in semester four as a part of their topic on leadership. The students will study the qualities that made him an iconic businessman who transformed the lifestyle of people around the world with human technology interaction.
"Everything in business comes down to the product. Breakthrough innovation requires creativity, and creativity requires that we think differently. Steve Jobs constantly tried to explore and innovative to change the world.''. "Jobs was more concerned with perfectionism. That must have made him real micro manager. He has based the leadership culture of Apple on brand fanaticism and radical customer devotion. The unadulterated loyalty often involves brand - centric fan groups. Steve Jobs and Apple not only created a great Apple community, but Steve himself was a great brand fanatic.
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